The effect of deprivation on food cravings and eating behavior in restrained and unrestrained eaters (VIVE LE CHOCOLAT!)

La rate de bibliothèque profite de la bibliothèque de psycho et de son 168ieme break syndical de la journée pour vous instruire encore, maintenant qu'elle a retrouvé 3 vieilles connaissances sur facebook, qu'elle a lu 1#2 Calvin and Hobbes et qu'elle ne trouve plus de raisons légitimes ou illégitimes pour ne pas étudier.

Quoi?!? Tout le monde doit souffrir, pas juste moi!

Héhé

The effect of deprivation on food cravings and eating behavior in restrained and unrestrained
eaters

Janet Polivy, PhD , Julie Coleman, BSc, C. Peter Herman, PhD
Department of Psychology, University of Toronto, Toronto, Canada
Department of Psychology, York University, Downsview, Canada

Keywords
craving • restrained
eater • dieter • chocolate • deprivation

Objective
The relation between being deprived of a food and intake and craving for that food was investigated in restrained and unrestrained eaters.

Method
For 1 week, 103 female undergraduate students were assigned to be chocolate deprived, vanilla deprived, or nondeprived. Only chocolate deprivation was expected to elicit cravings, as chocolate is not easily substituted, whereas vanilla is.

Results
The main effect of chocolate deprivation on consumption was qualified by an interaction with restraint. Chocolate-deprived restrained eaters consumed more chocolate food than did any other group. Restrained eaters experienced more food cravings than did unrestrained eaters and were more likely to eat the craved food. Moreover, restrained eaters deprived of chocolate spent the least time doing an anagram task before a taste-rating task in which they expected that chocolate foods might be available.

Conclusion
Converging measures of craving indicate that deprivation causes craving and overeating, but primarily in restrained eaters.

© 2005 by Wiley Periodicals, Inc